Grow from where you are.
Why OyaLinkup
Nigeria has 39.6 million businesses. Most of them are invisible. Not because they are small. Because the infrastructure was never built for them. The tailor in Ilorin. The food vendor in Zaria. The farmer in Katsina. The photographer in Kaduna. The hotel host in Calabar. The caterer no one outside their street has found yet. And for everyone who has needed a service nearby and had no trusted way to find one. OyaLinkup is the infrastructure both sides have been missing. Starting in your ward. Reaching outward as trust builds. Grow from where you are.
Our mission
To give every business, service, and skills provider, student, and graduate in Nigeria a trusted presence in their ward, the infrastructure to grow beyond it, and the opportunity to be found before they are known.
Our vision
To be the trust and opportunity infrastructure for every community that was built without it. Starting in Nigeria's wards. Reaching every market that was left behind.
What we're building
OyaLinkup is a 6-pillar ecosystem. Each pillar is made possible by the trust, data, and relationships the one before it builds.
Infrastructure
Identity, trust signals, and a ward-based reputation that compounds over time and cannot be recreated elsewhere.
Marketplace
Every provider gets a profile, a catalog, and a shareable link. Every seeker finds trusted providers nearby, starting in their ward.
Business growth
Analytics, promotion tools, and customer insights that help providers understand and grow their business.
Education
Scholarships, internships, mentorship, and a pathway that turns final year projects into real businesses.
Finance
Ajo savings groups, microloans, and startup capital. All credit-scored from your OyaLinkup trust history, not a bureau.
Community
Ward and LGA-based networks where business, service, and skills providers, students, and graduates connect, share knowledge, and support each other.
Our values
Opportunity
Being found should not depend on your budget or your connections. It should depend on what you do.
Trust
Reputation is earned, not bought, and it stays on the platform.
Community
Growth starts local. The ward is not a limitation, it is an advantage.
Honesty
The platform does what it says. No bait-and-switch. No dark patterns.
Access
Built to be open from day one. If you have something real to offer or something real to find, the platform works for you.
Founder story
Abdulsalam Sa'ad
Founder, CEO & CTO
Abdulsalam Sa'ad founded OyaLinkup in 2026 to confront a problem hiding in plain sight: Nigeria's businesses were not invisible because they lacked talent. They were invisible because no platform was ever built for where they are and how they work.
Today, Nigeria has approximately 39.6 million nano, micro, small, and medium enterprises. Most have no trusted way to be found beyond word of mouth, no infrastructure to grow from their ward outward, and no infrastructure built for how they actually work.
OyaLinkup was created to change that. A ward-based opportunity network that gives every business, service, and skills provider, student, and graduate in Nigeria a trusted presence in their ward, the infrastructure to grow beyond it, and the opportunity to be found before they are known.
“I am not just trying to launch another startup. I am trying to build proof that honest work, useful technology, and local opportunity can still produce real success in Nigeria.”