About OyaLinkup
Real work.A reason to build.
OyaLinkup begins with a simple belief: the work small businesses already do deserves to be easier to understand, build on and connect to opportunity. That belief shapes the tools we build and the direction we take.
What we believe
Small does not meanless capable.
Small businesses create value every day. Their size should not decide whether their work can be understood, trusted or discovered. We believe useful structure should be within reach from the start, giving business owners a clearer foundation to build on.
Business activity
The work already happening
Understood
Useful structure makes everyday business activity easier to understand.
Trusted
Relevant evidence helps a business explain what it does and can deliver.
Discoverable
A clear business identity helps people find the business and understand its offer.
Our approach
Start with reality.Build what matters.
We help small businesses turn everyday activity into useful structure, clearer understanding and a foundation for progress. We build practical tools, learn from business owners and improve through real use.
Understand the work
Listen to business owners and understand their everyday routines.
Build something useful
Focus on a clear need and make the solution straightforward to use.
Learn and improve
Use feedback and real experience to improve the tools and guide what comes next.
Where we start
Everyday work.A clearer picture.
Daily Cashbook brings sales, expenses, cash movement and outstanding balances into one place, helping business owners understand the activity behind their numbers. Inventory connects products and stock movements to that daily work.
Abdulsalam Sa'ad
Founder, CEO & CTO
Why I started
Hard work deservessomething to build on.
I started OyaLinkup to help people find businesses around them. But conversations with business owners revealed something that stayed with me: years of experience and hard work, yet often no clear picture of how the business was doing.
That shaped where we began. Daily Cashbook helps owners see their everyday business activity more clearly. Inventory extends that understanding to their stock.
The wider purpose remains: helping small businesses build on the work they already do and connect to opportunity.
“A lifetime of work should build more than a life of survival.”
Your next step
Your experience.Our next question.
Tell us about the work your business does, what gets in the way, and what you would like us to understand better.
